What's in a logo?

When creating a business, an important step along the way is to design a logo.

"A logo is a graphic mark, emblem, or symbol used to

aid and promote public identification and recognition.

It may be of an abstract or figurative design or

include the text of the name it represents as in a wordmark."

(source: Wikipedia)

We had lots of fun working together to design our logo. Even our 4 year old daughter had a hand creating it (she was on colour duty, and insisted we included her favourite color teal)! Here is how our logo came to be...

We wanted something to represent the wide expanse of beauty here in Trepassey, from the mountains in our back country to the lighthouse at the southern edge of our town. We also wanted it to symbolize our guided tours as well as our family, so we used the idea of a compass. The top of the lighthouse serves a North, and is larger as we looking ahead. We decided on three points on the compass instead of the traditional 4, given that we are a small family of 3, and besides - in starting this business we have nowhere to go but UP!

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